I'm Allegra,

I graduated from USC in May of 2019 with a degree in public relations and an "emphasis" in design. What does that "emphasis" mean exactly?

 

It means halfway through college I realized my major and my mojo weren't aligning. I thought less about selling stories and more about telling stories. After taking ITP 310: Design for User Experience my senior year, I knew that I wanted to pursue product design. I was so drawn to the physicality of it, design you can form a relationship with. 

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I'm inspired by well-researched design encompassing every step of the iteration and development process down to the typeface. I strive to create resonant design that connects to its user, and visual identities worthy of a double-take.

 

As I pursued product design, the more I've realized how the audience-first ethos of PR has helped me. I approach UX intent on crafting the most conjunct product to person experience possible, to make the digital space more authentic and personal.